Meet Shudu,

The groundbreaking digital supermodel.

Using Unreal Engine, we brought her to life in a high-resolution 3D hologram, live on the BAFTA red carpet.

Here, we transformed her into the world’s first AI stylist — a digital influencer bringing hundreds of thousands of fans affordable red carpet fashion.

Shudu was live on the red carpet, snapping pictures of celeb’s looks, then using EE’s 5G network to bring fans affordable versions of their fashion through a simple swipe-up chatbot.